Christmas in Alresford


It’s no accident that our lovely town looks so warm and Christmassy during the festive season. For many years a largely unseen workforce has erected real Christmas trees on businesses and homes in the centre of town and adorned them with old-style coloured bulbs to give that traditional yuletide glow.

There is nothing more magical than walking or driving through the town on the first night that the Christmas trees are illuminated, making you feel that Christmas has arrived and underlining just what a special community Alresford is.

It’s The Alresford Pigs Association in conjunction with the Alresford Chamber of Commerce that sells and erects the trees, keeping them looking wonderful by regularly changing old bulbs for new throughout December come rain or shine – or snow!

In addition, ‘The Alresford Christmas
Tree Fund’ which relies purely on donations and goodwill has successfully provided a landmark Christmas tree in Broad Street and orchestrated the arrival of Father Christmas, assisted each year by The Alresford Pigs who ensure that Santa arrives safely one pre-Christmas evening to deliver presents to local children. This year is no exception so you can look forward to twinkling lights aplenty from the end of November, with Father Christmas arriving in style on Wednesday December 13th.

However, each year it gets harder and harder to maintain this tradition, with rising costs of materials and ever tightened Health and Safety legislation/insurance meaning that the ‘Tree Committee’ have to work to an ever tighter budget.

If you are keen to see the ‘Giant Christmas Tree’ lighting up our town and Santa delivering presents on the evening of December 13th, please text a donation to ACTF17 followed by the amount £ to 70070 and/or you can donate on the night by contributing to our collection buckets and taking part in our terrific Tombola – which has an array of fantastic prizes!

Futhermore, local businesses will be keeping their doors open for late night shopping and refreshments on December 13th with timings as follows:

6.15pm Lead up to the Arrival of Father Christmas with
community carol singing
7pm Father Christmas
will arrive in the town
7.15- 8.30pm Children visit Santa in his grotto where presents will be handed out
6-9pm Late night shopping

Please help us to keep this tradition alive in Alresford.
The Alresford Pigs Association is a registered charity (charity no. 1163001). More information can be found at or for an immediate request for support call the Pigs Help line 01962 658961

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